The Planoly MCP

Connect Planoly to your AI assistant

A secure doorway between ChatGPT, Claude, or Gemini and your Planoly workspace — so your assistant can actually plan, create, and schedule social posts on your behalf.

01 — The basics

What is an MCP?

You have probably heard a lot of talk about "AI agents" lately. The idea is simple: instead of just chatting with an AI like ChatGPT or Claude, the AI can actually do things for you.

But there's a catch. On its own, an AI assistant is stuck inside the chat window. It can write a great Instagram caption, but it cannot post it, schedule it, or save it anywhere.

That is where an MCP comes in. MCP stands for Model Context Protocol, but you do not need to remember the name. Think of it as a secure doorway between your AI assistant and a platform you already use.

You stay in control the whole time. You choose which platforms to connect, you sign in with your own login, and the assistant can only do the things that connection allows.

02 — What it can do

The Planoly MCP, in plain language

Once connected, just ask your assistant (ChatGPT, Claude, Gemini, and others) in plain language. Here's what it can do inside your Planoly workspace.

Browse your workspace

See your connected social channels and everything in your media library, and organize the library into folders.

Save posts for later

Add media, notes, and link bookmarks to your library so nothing gets lost.

Create posts

Build Instagram grid posts, carousels, reels, and stories, and cross-post to TikTok, Facebook, YouTube, Pinterest, LinkedIn, Threads, and X.

Handle scheduling

Schedule, reschedule, or unschedule posts — including at your Instagram "Best Time" slots.

Report on performance

Pull Instagram analytics, see how your posts performed, and generate a shareable report link.

Find inspiration

Look up what public Instagram accounts are posting and browse trending TikTok sounds.

03 — Safety & control

You stay in the driver's seat

A few things worth knowing about how the connection works.

Your password stays yours

You sign in once with your Planoly login. The assistant never sees your password.

Scoped to your workspace

The assistant only works inside your own Planoly workspace — nothing else.

You own the connections

It cannot connect or disconnect your social channels. That still happens in Planoly, by you.

Appendix — Under the hood

Every tool, tool by tool

You never call these tools directly. You just ask in plain language — "schedule this reel for Friday at my best time" — and the assistant picks the right one.

Workspaces and channels

ToolWhat it does
list_workspacesShows the Planoly workspaces you can work in.
list_channelsShows your connected social channels and their status.

Media library

ToolWhat it does
list_media_libraryBrowses your media, notes, links, and folders (with thumbnails), with filters by type and folder.
create_media_library_folderCreates a folder to keep your library organized.
create_media_library_itemSaves media (a single item or a carousel), a note, or a link bookmark.
update_media_library_itemRenames a folder, or edits an item's title, description, link, or media.
delete_media_library_itemRemoves an item or folder (deleting a folder deletes its contents too).

Bringing in media

ToolWhat it does
create_asset_from_urlImports an image or video from an approved URL, such as a Canva export.
request_asset_upload / confirm_asset_uploadUploads a file from your computer.

Creating and editing posts

ToolWhat it does
create_postCreates one post across one or many channels, including Instagram grid posts, carousels, reels, and stories (with tags, cover image, collaborators, and a first comment).
update_postChanges a post's caption, media, or auto-publish setting.

Scheduling

ToolWhat it does
set_post_group_scheduleSchedules, reschedules, or unschedules a post, or uses your Instagram Best Time.
list_post_groupsShows your draft, scheduled, and published posts (with thumbnails).
delete_post_groupDeletes a post.

Tagging and inspiration

ToolWhat it does
search_instagram_locationsFinds location tags for your posts.
search_instagram_productsFinds catalog products to tag.
get_instagram_account_postsShows what a public Instagram account has been posting.
list_tiktok_trending_soundsBrowses trending TikTok sounds.

Analytics and reporting

ToolWhat it does
get_instagram_analyticsPulls account analytics for a date range.
list_post_performanceShows how your published posts performed.
create_post_report_share_linkCreates a shareable, read-only report link.

Ready to try it?

Create a Planoly account, connect the MCP to your AI assistant, and start scheduling in plain language.